Targeted advertising may be used by firms occupying serviced offices in Cardiff in order to boost revenues from this side of its enterprise.
MB Christie, head of product management at FT.com, which charges people to view its content, said her business has realised the benefits of this strategy through getting to know who utilises its services.
"We collect demographic data from our three million registered users and with that we can target our advertising better," she noted.
Ms Christie stated that this allows the company to pass on a better experience to people accessing the website, while businesses will pay a premium to promote themselves as a result.
According to a survey carried out by KPMG this week, the vast majority of Britons are still disinclined to pay for material they view online.
The study found that just two per cent of individuals would pay for unrestricted access to a web portal they use on a regular basis at the moment if a subscription fee was introduced.
