Newly-formed businesses operating from serviced offices in Northampton may wish to ensure they are delivering a product that consumers desire.
Ian Hogarth, chief executive officer of music website Songkick, said this ought to be a firm's "all-consuming focus".
Anything that is not essential to the organisation should undergo a "ruthless exclusion", with technologies such as cloud computing often allowing more of the firm's operations to be jettisoned, he continued.
This innovation "makes it cost effective and easier to use best in class third-party software", the expert explained, noting that this allows his website to focus on its "core proposition".
He added that his company uses Google Apps - which he called a "valuable business resource" - and Google Analytics, which provides the corporation with "timely data".
Throughout 2011, small and medium-sized enterprises will spend £6.41 billion on cloud computing and this is expected to grow at a compound rate of 12 per cent until 2015, research by Techaisle found.
By this time, around 138 million employees in these corporations are anticipated to be using some form of the cloud.
