Product suppliers with serviced offices in Cardiff may wish to start using Twitter in their marketing strategies.
This is according to Professor Joshua Bamfield, director of the Centre for Retail Research, who noted it is only the "better" smaller enterprises that are involved with this form of social networking.
Other corporations may not have the necessary talents in their workforce, could have other tasks to prioritise or might not "see why they should bother", he said.
However, the expert explained larger firms are more likely to have realised the benefits of this particular technology, as "reading what people say about them" and responding promptly, or using their own profiles to promote brand awareness, could assist them in fulfilling their aims.
Mr Bamfield concluded that Facebook is "probably more important than Twitter for retailers" and advised companies to also consider using this to establish an online presence.
His comments follow research by Virgin Media Business, which noted on the fifth birthday of Twitter that only nine per cent of UK businesses have utilised this website to realise their goals.
