People working out of serviced offices in Cardiff may want to ensure their business card reflects their personality and brand.
Angela Marshall, proprietor of Appearancemanagement.co,uk, said this is similar to how individuals represent themselves through their clothing.
Regardless of whether someone is a sole trader or works for one of the companies with "very big logos", such as Mercedes, British Airways or Virgin, a business card ought to represent the enterprise and the person, she continued.
The expert explained that Jamie Oliver and Gordon Ramsay - both celebrity chefs - would not have the same appearance as "their brands are quite different".
"If you're a very creative person your business card would present that and your company," she noted, adding that this would also apply to the relaxed, fashionable, conservative and all other personality types.
Ms Marshall has worked with corporations including Barclays, Ernst & Young and Shell, as well as other professionals and politicians, to enable them to improve their personal image.
