Search engine optimisation (SEO) techniques could be used by firms occupying serviced offices in Northampton to increase their online presence.
Gemma Greaves, marketing director at The Marketing Society, said that the digitalisation of the technological landscape has seen the strategy become an effective tactic in a company's promotion campaign.
"The importance of using SEO effectively to a brand’s and broader business’ advantage cannot be underestimated," she stated.
Ms Greaves added that in the same way retailers on the high street should put items in shop windows to entice customers, businesses failing to implement the techniques may be preventing consumers from engaging with their services.
By employing and mastering SEO, firms - such as those in offices to rent - are able to benefit from a cost-effective marketing tool, she stated.
According to the latest Advertising Expenditure Forecast by Zenith Optimedia, using the internet to promote a company will help it to grow three times faster than the market as whole between 2010 and 2013.
