Companies looking for office space to rent in Northampton may wish to set up a website, after one expert called this "the most effective form of marketing there is".
According to the owner of Stefan Drew Associates Stefan Drew, these can be very cheap to run and are often "literally a few pounds a month", while some firms "don't have to pay a penny" for the service.
Furthermore, webpages operate all of the time and continually promote brands, although this can be enhanced through the use of search engine optimisation (SEO).
As around 80 per cent of traffic is driven to websites through Google, businesses will have more hits on their webpage if they can get to "page one of all the search engines" through effective SEO, he explained, calling it something "most website designers don't seem to understand".
However, networking and direct mail are still very effective forms of brand promotion and can enable corporations to reach their customer base, Mr Drew had previously claimed.
