Using a social media environment to conduct market research may benefit firms using serviced offices in Northampton, following one expert's comments.
Doron Meyassed, managing director of Promise Communities, said this is a global approach as a large number of people can collaborate on an issue regardless of where they are.
He observed it offers a cost-effective and quicker alternative to traditional marketing methods such as focus groups.
Paying individuals to talk about a company is not always a viable idea because they are not concerned about the firm, Mr Meyassad noted.
"The social media approach lets people become passionate about and care about your issue," he claimed.
Mr Meyassad observed incentives can be given to potential members of the public in order for them to become part of a bespoke social group.
This can be achieved by making what they are doing appear intellectually stimulating through an explanation of the theory and innovation behind an idea, he stated.
Last month, Andrew Girdwood, head of strategy for Bigmouthmedia, said companies may be putting themselves at a disadvantage by failing to realise the benefits offered by implementing social media.
