Firms in serviced offices might like to use blogging as a marketing strategy, one expert has suggested.
Nick Baggott, founder of digital marketing company Navigate Consulting, said the web pages are particularly effective for small businesses that want to establish a voice in their sector.
Blogs offer a number of unique marketing possibilities, he continued, such as enabling organisations to react to news quickly, as they can be updated faster than other methods.
Mr Baggott explained: "Blogs allow brands to connect with their customers in a more informal way. This means that they can appear more approachable and in touch with the market."
Moreover, they are also low cost, he remarked, although they can be time-consuming for firms.
And those in serviced offices might like to implement this strategy in order to enhance their marketing.
According to research recently carried out by eMarketer, just over one in three US organisations use a public-facing blog, which will rise to 43 per cent by 2012.
